PRESS 2019

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Cathay Pacific Discovery

A frequent traveller who is fortunate enough to perform around the world, Friedemann was very pleased to be invited by the Cathay Pacific to share with their passengers about a first encounter with a special place that made a huge impression on him. You can read more about his first time dancing at the iconic Bolshoi Theatre in this “Inspiration” feature from the May issue of Discovery, the airline’s inflight magazine.



It was an honour for Friedemann to be featured on the cover of Art Tourist for their latest issue entitled “JOHN” after the iconic choreographer John Cranko who put Stuttgart Ballet on the world map, prompting the culture magazine to cast their spotlight on the Stuttgart-born kammertänzer. In his interview, Friedemann talks about his career, and how performing around the world means the absence of a routine, which has helped keep things fresh for him with every day presenting a new opportunity.


Encens Magazine

Friedemann has always been fascinated by the power of photography to capture the poetry of movement in stillness. Preparing for fashion shoots is not too dissimilar to preparing for a performance; it’s ultimately about channeling emotions through movement, except with a stronger focus on the clothes. Friedemann thoroughly enjoyed this innovative collaboration with the Encens Magazine, for which he wore a range of labels, including Hed Mayner, Ralph Lauren, Kenzo, Emporio Armani, Uma Wang, Comme des Garcons and Issey Miyake.