Friedemann has always been fascinated by the power of photography to capture the poetry of movement in stillness. Preparing for fashion shoots is not too dissimilar to preparing for a performance; it’s ultimately about channeling emotions through movement, except with a stronger focus on the clothes. Friedemann thoroughly enjoyed this innovative collaboration with the Encens Magazine, for which he wore a range of labels, including Hed Mayner, Ralph Lauren, Kenzo, Emporio Armani, Uma Wang, Comme des Garcons and Issey Miyake.
Styled by Encens editor: Samuel Drira
Photos by Francesco Brigada
Video by Etienne Larragueta
Makeup by Samuel Ruffin-Hendrix
Hair by Nicolas Philippon